I come across this time and time again. People get a new blog and are lost about what to put on it. Invariably it ends up becoming another ‘broadcast’ channel which is dull to enjoy, difficult to write and a buried page of their site which no-one ever reads. How can you stop that?

Here’s a few questions I want you to ponder for your blog.

• Why do you do what you do?
• What do you love about it?
• What can you share about that passion to everyone else?

Warning: you must care about this thing. It’s not enough to ‘like’ it, or ‘do it for the money’ or something similar. If you don’t love this thing (your business, your hobby, your job, your band, your hobby), no-one else will love it either.

Once you know what you love about your ‘work’, you can then apply these simple questions:

• What don’t I know about this thing that I could learn and write about?
• What questions about this thing do I often come across?
• What do I know about this thing that others could benefit from?
• What do others interested in this thing think about it? What are the current conversations happening about this thing and how could I contribute?
• What do I love about this thing?
• What do I hate about this thing?
• What is new and interesting about this thing?
• What is old and outdated about this thing?

(the above 8 questions originally came from someone else online, but I forget where.)

If you have just one point of passion and can answer these 8 questions, and the 3 before it, you will instantly have 11 blog posts which people can read, be entertained by and start connecting (emotionally) with your cause/service/passion. If you have 3 points of passion and apply the questions, you can generate 33 blog posts!

This is just the start. Questions lead to questions, and people reading will have even more questions.

Never again will you stress about what to write. If it’s all in your head, get it all out on-line for people to read.

Mark