Check out this great infographic: a survey of 1,003 UK internet users carried out in July 2013 on behalf of Disruptive Communications.
I love the simple reality that brands need to stop being sloppy, being fake, selling themselves and generally acting like a part-time friend. The problem is numbers – I swear if you remove the stats mechanism from 99% percent of the social media spaces (except genuine stats tools like Analytics), we’ll have a much happier experience on-line. Anyway, enough of my chatter, enjoy the graphic whilst I go and figure out how to get more fans on Facebook. *ssheeesh*
… and whilst we’re on the topic: http://infogr.am/ looks like a good place to create a pretty picture from a .csv file. Go have a look at it.