Several years into the coming of age of social media, most companies are still paying only lip service to the most significant communications paradigm shift in a century.

by Dave Kerpen

What I love about this article quote is the lip service reference. This is how I feel when so many people ‘try’ social media without committing to it. It’s like trying to learn to speak English without committing to it. How far do you think you will get?

Who’s to blame here? People that promise too much with too little effort, too little resources and too little investment. Yes, social media is free, but the cost is our time. Luckily there’s a simple solution: train more people; make social media relevant to their lives; hire more skilled employees.

In short: build an army!