How do I know what people want?

Welcome to the Ruder Finn Mobile Index.

[Don’t want Mobile? Try the Intent Index]

Yep, whilst this might be specifically for Mobile use.. we’re so mobile these days that you had just as well include everyone and everything in this study. View the index, then question the approach to content, positioning and interaction in that social space. The overwhelming response, is people are online to learn, have fun & socialise.

This should be the first point of call for any business thinking about exploring social spaces for their company. Start with this index as a guide. Use it to form your strategy. Forget broadcasting a Marketing message and understand that people do not want your 10% discounts.

Some additional info found on the!/ post:

According to a new survey announced today by Ruder Finn, an independent public relations agency, Americans are spending an average of 2.7 hours on the mobile Internet. Ruder Finn’s first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile internet (

Some interesting findings:

Social Connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones “at the moment” to connect with others.

Personal finance tool. Mobile phone users are 1.6 times more likely to manage finances compared to traditional users(62% versus 39%).

Advocacy. Nearly half of mobile users (49%) go online to advocate compared to only 41% of traditional users. In fact, they (67%) are 1.4 times more likely than traditional users (47%) to activate support.

Youth are the target for retailers. Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%).

Men look at prices but women buy. When shopping, men are more likely than women to compare prices (47% vs. 30%), but women are more likely to purchase (40% vs. 30%).


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